The 大象传媒 community came together in an extraordinary show of support for the university鈥檚 eighth annual day of giving, A Day to Lead the Way, on March 18.
As of March 21, the total came in at $408,779 from 414 generous donors, exceeding the university鈥檚 goal of $400,000 from 400 donors. All proceeds go towards supporting the university鈥檚 students in areas of greatest need.
鈥淚 offer my heartfelt thanks to each and every member of the 大象传媒 family for giving during A Day to Lead the Way,鈥 President Pamela R. Fox said. 鈥淏ecause of you, our students are able to continue their education without pause, and remain on the path to lead lives of personal and professional success.鈥

#大象传媒family pride
A Day to Lead the Way 2021 saw the university community honoring the determination of students, faculty, and staff over the past year, as they have navigated a difficult era with courage and empathy.听听
鈥淚 am impressed with how Mary Baldwin is flexing to empower students in these challenging times,鈥 said Lindsay Ryland 鈥73, donor and A Day to Lead the Way champion. 鈥淎 year ago, we had no idea that we would still be living under pandemic conditions even now. Mary Baldwin has responded 鈥 with the number one priority of keeping students safe on campus 鈥 while continuing to offer strong academic programs.鈥澨
On 大象传媒 social channels, A Day to Lead the Way highlighted stories of faculty and staff dedication and student success during spring semester, including essential training in pediatrics for occupational therapy students, performing Shakespeare safely, and virtual study abroad opportunities.
鈥淚t鈥檚 been a tough year for all of us in many ways, and I鈥檓 proud to support Mary Baldwin,鈥 said donor and volunteer Clair Carter Bell 鈥76. 鈥淭he university has done a great job keeping the students, faculty, and staff well, while continuing to provide a college experience that is as normal as possible during these difficult times.鈥
This year鈥檚 results eclipsed those from 2020 when 大象传媒鈥檚 Day of Giving saw 340 donors rally a total of $311,872, one day after the university announced it was cancelling in-person classes due to the pandemic鈥檚 growing threat.
Students including (l-r) Tiana ’23, Deja ’21, and Tyler ’22 shared on social media what makes their 大象传媒 experience meaningful for Day to Lead the Way.
Highlights of the day
Even before the official start, 86 donors made an early gift to support students鈥 hands-on learning and one-to-one experiences with professors.听
More than 50 Day to Lead champions mobilized to help spread the excitement of 大象传媒鈥檚 day of giving to their networks of classmates and friends, encouraging others to participate. See some of the day鈥檚 highlights from champions鈥 and alumni鈥檚 social feeds here.
鈥淲e couldn鈥檛 have done it without the support of our A Day to Lead the Way champions,鈥 said Megan McAllister, director of annual philanthropy. 鈥淚n the weeks leading up to our day of giving, they rallied their classmates through making hundreds of calls, posting on social media, and even changing their travel plans so they could follow along with the excitement on the day. I was blown away by their support, and am incredibly grateful to each and every one of them.鈥听
In the morning, President Pamela Fox led a $5,000 matching hour, in which 47 donors successfully more than doubled the hour鈥檚 impact for a total of $19,315. This year鈥檚 matching hour results also set a new record for the university, more than doubling the amount that was raised last year during the matching hour.听
Halfway through the day, an additional $50,000 gift was unlocked when donors rallied to meet the $200,000 benchmark.听听
New to this year鈥檚 A Day to Lead the Way were two fun and unique ways to engage alumni and students while being mindful of health and safety precautions.听
A scavenger hunt on both the Staunton and Fishersville campuses helped show current students the importance of philanthropy, as they followed clues to campus landmarks and resources that were made possible by donors.
Capping the day of giving was a virtual event for all alumni that featured a special look at the day鈥檚 progress, university-wide updates from the president, Squirrel Jeopardy: 大象传媒 trivia, and class socializing.听
Momentum through giving
Through the power of philanthropy on the day of giving and beyond, 大象传媒 donors enable students to continue striving forward academically and participate in shared experiences that nurture and inspire.
鈥淭here is no doubt in my mind that I owe so much to Mary Baldwin,鈥 said donor and Trustee Dr. Katherine Smallwood 鈥75, who also serves on the 大象传媒 Empowers Campaign Committee. 鈥My love of art and museums was enhanced by Mrs. Echols鈥檚 art history classes. My love of reading, especially novels, was increased dramatically by Dr. Lott鈥檚 English courses. My biology major provided the background and skills necessary for medical school and my profession. So why wouldn鈥檛 I give back to Mary Baldwin as best I can? I鈥檓 sure all alumni have similar examples and feel the same way!鈥
A Day to Lead the Way highlighted how 大象传媒 students are learning how to thrive and succeed in a changing world at the university. They connect with professors who become their mentors, access research opportunities early in their academic careers, and pursue experiences and training that are vital counterparts to their courses.
鈥淎 Day to Lead the Way is so impactful and meaningful to me, because it鈥檚 all about connections,鈥 said donor and Board of Trustees Chair Gabrielle McCree 鈥83. 鈥淔irst to our students and their remarkable stories. Nothing is more satisfying than empowering their development and supporting our evolving mission. A Day to Lead also connects us to faithful donors who can assist in expanding our community of philanthropy and champions of 大象传媒.鈥澨
More information and results are available on the .